Crimson App Refresh


Crimson App Refresh

The Crimson app is a project which began as a way for students and tutors within our system to create bookings with each other - and quickly expanded within the last year to displaying profiles, conversations, SAT prep, etc.

The rapid growth of the app meant developing new features constantly, leading to a disjointed user experience. I joined the project as a fresh pair of eyes, and focused on aligning the different elements into one, holistic experience.


An 'app map' was created for each of the six personas, to outline their experience as they progressed through the app. This is done through going through the staging environment, and re-enacting the daily or weekly tasks that a particular persona would complete, capturing the screens that they see, and taking note of significant elements of those screens.

Personas and 'App Map'